Do not try to sell anything on a postcard.By adding more than one call to action you are confusing him. The recipient should know what is expected of him. Do not include more than one action in a postcard.On a postcard, do not include everything that comes to your mind.Here are four of his top tips for using a postcard as a marketing device: Steve Arun, founder of, has over ten years of experience in postcard marketing. Several postcard mailings are required before you will see an impact.Tracking the results can be more difficult than digital advertising.Postcards require a mailing list, and that requires upkeep.You risk the “junk factor”: some people open their mail over the trash can.You have limited space to write your message.They’re non- intrusive, they don’t interrupt people when they’re online.Postcards are durable and can be printed on high quality, glossy paper.Websites like Overnight Prints allow you to upload your customer list, and they’ll do the mailing for you! They’re affordable and easy to create.You can ensure greater attendance at your event, by sending out save the date postcards.Postcard marketing promotes your brand and enhances your existing marketing efforts.You can target specific customers without wasting money on mass mailings.Postcards help spread the word and increase awareness.Postcards serve as great reminders for promotions/sales.It’s an effective, affordable and enjoyable avenue to increase traffic and sales. If you haven’t yet conducted a postcard marketing campaign, get on board. Furthermore, society is losing its apathy toward direct mail.ĭirect mail is gaining a new respect, and earning the attention of thousands of consumers. The onset of the digital age has revolutionized snail mail.While the cost of postage has skyrocketed, the advances in technology and creativity have equipped us with a host of tools and resources for smart design.Postcard Marketing might be the solution: It may not be quite as sexy, but postcard marketing just might be the tried-and-true alternative you’re looking for.Are you one of many small business owners who has spent thousands of dollars on online advertising, and have nothing to show for it? If so, you’re not alone.